What is BoaLytics?
BoaLytics stands for Back Office Accounting and Analytics. We provide services to clients as if we were an owner in the small businesses we serve. We only exist because you are successful! BoaLytics provides 3 types of services to clients:
Business Intelligence/Analytics for businesses looking to derive useful insights from their accounting data.
Monthly Accounting Services for small businesses without accounting staff.
Outsourced Controller or Senior Accountant Services for businesses with existing accounting staff needing additional support.
Nels Matson, CPA
Nels Matson, CPA, brings a wealth of expertise in accounting, tax, and data analytics. He is the founder and managing partner of Boalytics, where he works with business clients, providing outsourced accounting and consulting services. Nels combines his general accounting, tax, and data analytics knowledge to assist clients in reaching their operational goals and deriving game-changing insights for high-level decisions.
Before starting Boalytics, Nels worked with local accounting firms Goar, Endriss & Walker, PA, followed by Kerkering, Barberio & Co. His foundation began in tax preparation and evolved to outsourced accounting, where he gained insights into how businesses operate and assisted stakeholders with crucial decisions.
He holds a Master of Science from the University of South Florida in Business Analytics and Information Systems, leveraging cutting-edge methodologies to drive success in today's data-driven landscape. His academic journey began at Iowa State University, where he earned a bachelor’s degree in Russian Studies and was a letter winner on the esteemed Iowa State wrestling team. Nels continued his studies at the University of South Florida Sarasota-Manatee, focusing on Accounting and serving as a member of the Student Advisory Council to the Dean. He is a member of the American Institute of Certified Public Accountants (AICPA) and the Florida Institute of Certified Public Accountants (FICPA).
Outside of work, Nels enjoys taking on challenging endurance events to support charitable causes. He has cycled across the United States twice and ran from Florida to Washington, D.C., raising awareness for children born with congenital heart defects. Most recently he became the third fastest person to run over 3,000 miles across America, raising funds for Wounded Warrior Project.
Annie Landry, CPA
Annie Landry is a dedicated CPA with over 15 years of accounting experience, specializing in financial services for non-profits. She is currently a partner at Boalytics, a role she took on in 2023. Annie earned her Bachelor of Science in Accounting from the University of South Florida Sarasota-Manatee, graduating Summa Cum Laude in 2017. She holds certifications as a Florida CPA, Certified Intacct Accounting Specialist, Certified Intacct Implementation Specialist, and AICPA Not-for-Profit Certificate I.
Prior to joining Boalytics, Annie worked at Kerkering Barberio and Co. from 2017 to 2023, providing comprehensive accounting and consulting services for non-profit clients. Her expertise includes preparing and reviewing month-end procedures, organizing audit workpapers, generating financial statements, and implementing Sage Intacct. She also has experience in optimizing financial processes through third-party vendor setups and software integrations.
She is actively involved in her professional community, holding memberships with the American Institute of Certified Public Accountants, the Florida Institute of Certified Public Accountants, Beta Gamma Sigma Honor Society, and Phi Kappa Phi Honor Society. Annie also serves as a Group Leader in the Women's Division of Soka Gakkai International.
Outside of her professional life, Annie enjoys spending time in nature with her dogs, attending live music events, cooking, and creating art. Her blend of professional acumen and passion for community makes her a collaborative and inspiring leader.
Ruslan Dubas, Data Engineer
Ruslan Dubas leverages his extensive expertise in data management, data analytics, and software development to deliver comprehensive IT solutions. With a Master of Science in Business Analytics and Information Systems from the University of South Florida, Ruslan combines technical proficiency with a strategic approach to help businesses achieve their goals.
Previously, Ruslan served as a Database Administrator and Software Developer at OnMed, where he was instrumental in developing Full-Stack Web Applications, creating Key Performance Indicators Dashboards, and spearheading data migration projects. His earlier role as a Commercial Field Appraiser at the Sarasota County Property Appraiser Office also further honed his analytical skills as he meticulously analyzed and appraised commercial real estate.
Ruslan's technical arsenal includes SQL, C#, Python, Postgres, SQL Server, Power BI, and AWS. His unwavering work ethic and his ability to deliver high-quality results under tight deadlines, make him a valuable asset to any organization.